Amazon's Unbox video download service goes live - Engadget
Although downloadable movie services have been available for quite some time now, Amazon has beaten the venerable iTunes "Movie" Store to the punch. Unbox provides full-length movies, TV shows, and other videos for various price points. All movies are copyright-protected using Windows PlaysForSure DRM technology. According to Betanews take on the event the price and lack of support for many portable media players to transfer the video files to may hinder a quick adoption into the mainstream. While Amazon may have beat Apple to the punch, Apple may still prove to stay on top with whatever they announce September 12.
Also see ARS Technica's article for more details.
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