Joost: What is all the hype?

Here is my response to CyberNet's excellent post on Joost's recent announcement.

I think what Joost represents as a technology and a philosophy shift in the media market is what the world needs to help shake things up and add some competition to the big media conglomerates. Just in the last year there has been so many announcements about IPTV in various forms that have caused the industry to reevaluate what consumers want. As Apple launched into the iTunes Movie and TV stores and products like Joost and Amazon Unbox were announced we saw ABC, NBC, and others start making their shows available through web portals. This is a step in the right direction which I think Joost represents. I think Joost gets all the hype not because of their content or their sometimes unstable application, but because they are riding the waves of their former successes of Skype and Kazaa. Those guys seem to know what they are doing not only in technology but seeing and meeting the need of what the world wants.

What is Joost?
Joost is an interactive, on-demand, Internet- connected, television application that runs on Windows and Mac that allows you to watch tv and movies for free on your computer.